THE MACALLAN

it's Pippa visits The Macallan Estate

Putting The Macallan Estate’s dining experience on the map.

Year
2025

Brief

I took a top-shelf trip to Speyside to bring awareness to The Macallan’s TimeSpirit Dining Experience. The first restaurant outside of Spain from the Michelin-starred Roca brothers was celebrating its very first year.

I wanted to bridge the gap between the whisky connoisseur and the wider lifestyle sphere. Equipped with my love of flavours and the lore of this Scottish product, I took my audience on an exploration, showing them why this exclusive luxury brand is relevant to them.

The resulting hero carousel post revealed that the Edrington brand’s trust in my abilities was sound. It saw 94.4% engagement from my existing followers, driving them to The Macallan’s account as part of a wider campaign with other creators. The comments hit the intended mark – “bucket list experience,” “always wanted to go there” – revealing to my food and travel-motivated audience why they must make the journey to the estate.  

See more on Instagram.