UNIQLO

Year
2025

Brief

Getting to work with one of my favourite high street names was a real treat. I was asked by multi-national retailer, UNIQLO, to premiere its unique gifting activation at Christmas. Scottish icons like Tunnocks, as well as illustrations by local Scots, were featured designs for one-of-a-kind embroideries onto customer favourites. 

All self-shot in their Princes Street store, I then created a reel of the festivities for my Instagram feed.

The content had a reach of over 250,000, well over 1500 saves, and my reel drove an immediate, noticeable uptick in customers making use of the in-store RE:UNIQLO embroidery service.

See more on Instagram.